The honest version of "does it integrate with my software." These are the systems this industry actually runs on, and what each one means for a build.
Cloudbeds / Mews / Little HotelierProperty management system
The systems of record for reservations, rates, folios and housekeeping, all with modern, accessible interfaces.
Channel managerDistribution
Keeping availability and rates in step across Booking.com, Expedia, Airbnb and the direct site, where a mismatch means either an overbooking or an empty room.
Revenue managementPricing
Rate decisions against demand, competitor pricing and pace, which is where independents most consistently leave money behind.
Guest messagingService
Pre-arrival, in-stay and post-stay communication, arriving at every hour through several channels.
Housekeeping and maintenanceOperations
Room status, turnover sequencing and work orders, where coordination failures directly become guest complaints.
ReviewsReputation
Google, TripAdvisor and OTA reviews, where response rate and speed affect ranking and conversion.
Payments and foliosRevenue
Deposits, incidentals and settlement across direct and channel bookings with different payment models.