The honest version of "does it integrate with my software." These are the systems this industry actually runs on, and what each one means for a build.
CRMBusiness development
HubSpot, Salesforce or a lighter tool. Holds the pipeline and, when maintained, the history of what was discussed — which is exactly what proposal drafting needs.
Project and resource managementDelivery
Where engagements, staffing and budgets live. The system that determines whether you can say yes to work starting in March.
Time and billingRevenue
The number everything depends on, entered least reliably. Anything that captures time passively changes firm economics more than any other single change.
Document and knowledge storagePrior work
SharePoint, Google Drive or a document system holding every deliverable the firm has produced. The most valuable and least accessible asset in most practices.
Proposal and contractingSales
Statements of work, master agreements and e-signature. Where deals slow down for reasons that have nothing to do with the client's interest.
ExpensesCost recovery
Client-billable expenses which, when not captured promptly, simply do not get billed.
Meetings and callsClient work
Where the substance happens and where the record usually does not get made.